What Makes a Successful Social Media CampaignSocial media continues to expand every day, with more people looking to it to learn about the…View Post

What Makes a Successful Social Media Campaign

Social media continues to expand every day, with more people looking to it to learn about the…

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New Study Uncovers What Teens Actually Share on Social Media

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The Key to Building a Strong Online ReputationManaging your brand’s reputation is increasingly complex in today’s digital world. It’s no longer…View Post

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Are Teenagers Abandoning Facebook?Right Mix Marketing produced this infographic exploring the recent trends for teenagers related to…View Post

Are Teenagers Abandoning Facebook?

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Behind the Facebook Like ButtonEver since Facebook installed the ‘like’ feature, seeming like you care about what your friends say…View Post

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Why HR Needs to Address Social Media

A new infographic from Compliance and Safety offers a multitude of reasons why HR needs to be more involved, along with examples of why it’s a good idea over a bad one.

Some of the statistics from the infographic include:

  • 91% of recruiters use social networks. 
  • Almost half of U.S. companies block their employees from accessing social networks. 
  • While Goldman Sachs invested in Facebook, it bans its employees from accessing the site.

There are some interesting takeaways from the infographic, but the key message (and one that all brands should be seriously thinking about) is workplaces actually become more effective and innovative if social media access is encouraged.

Don’t let your brand be one of the archaic ones.

Why HR Needs to Address Social Media

What Is Facebook Really For?

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand’s Facebook page compared to its website.

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

What Is Facebook Really For?

Facebook Psychology

How exactly is Facebook and Internet addiction affecting our minds? Or is it something you’ve even thought about? Chances are it hasn’t even crossed your mind that constantly checking for new notifications or spending hours a day on the Internet is actually an addiction in the making.

Every time you receive a notification on Facebook it could mean a new professional, social, or even sexual opportunity. Once you answer the little red box signaling a notification, it results in a hit of dopamine. The same dopamine that recharges our addictive compulsion and is similar to people who have addictions to abusive substances such as heroin, meth, or crack. However, as you probably know, these notifications are hard to resist.

Facebook Psychology

Cyberstalking

Many of us use the term “Facebook stalking” harmlessly. We tell ourselves and each other that creeping around Facebook is just not really that weird anymore. After all, you can only while away so many hours on friends’ pages before inevitably landing on the profile of someone you’ve never met. And before too long, a shared interest, alma mater or friend triggers a sudden need to mine a stranger’s wall posts and photos. This is common. It’s become the very definition of “Facebooking.”

But, Facebook stalking can become a problem, however, when stalking is less casual. Serious cyberstalking is far more common than we think. A recent survey reveals that 88% of us regularly check our ex’s profiles and a full 70% of us spy from a mutual friend’s account. The study also reveals that those of us who stalk our exes and their new flames on Facebook spend more time drinking and less time dating than those who just hit “Remove Friend” after a break-up.

Even if you’re not causing anyone any harm, if cyberstalking disrupts your life in noticeable ways, you may have a problem. Social media addiction is linked not only to extending heartbreak, but contributing to long term depression and low self esteem issues. So, it may be time to step away from the computer.

Cyberstalking