Showing posts tagged smm

Cracking Into the Social Media Career

I don’t consider myself a social media expert, however, I do feel that I am very knowledgeable about the subject - and I have helped many businesses gain exposure through various social networks. With that being said, I really enjoy my career in social media, there are many challenges and changes that one must face everyday. It has helped me gain many new connections, and re-connect with old ones. Social media is a great tool for all companies, businesses and individuals - however, to land a career in such field can be a daunting task. This infographic gives some great tips on what you can do to better your chances for a career in social media, and find out more about what companies are looking for from these positions.

It’s clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company’s social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized.

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Twitter: The Fastest-Growing Social Network

While I love Twitter, and continuously share information on the network, it may not be my favorite. LinkedIn currently has me hooked. I love the sharing of professional information, as well as, making connections with professionals of similar interests. Plus, the group feature has really drawn my interest as of late. I am not sure why I have not taken advantage of the tool sooner.

However, I am not blind of Twitter’s recent dominance. In fact, it is its quick reference that I enjoy so much. Which is probably why I enjoy LinkedIn so much, because of its Twitter connectivity. Twitter is a dominant social network with a ton of great information (if you follow the right profiles) and it is so easy to share, that I can understand its recent growth.

Twitter’s traffic growth has been tops amongst all social networks for the past three years. The site saw 32.5 million visitors in July, and is now the 34th most-visited site in the U.S., leap-frogging the stagnant LinkedIn (ranked 36th).

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The ROI of Social Media

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

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Looking for a Job in Social Media

Social media is not just a trend, it is the new “website” for many businesses. I can remember when it was a big deal for businesses to have their own website, and now everyone has one. I see this trend with social media. It used to be a high priority for companies to find web masters and web designers, and now it appears many are looking for social media managers, marketers and content writers.

This infographic does a great job of breaking down some ways to get a job in social media, the only problem is that many people use social media daily and feel that they are just as qualified as the next person to do this job. It is going to be competitive, many people are looking to get into this field, the biggest thing to remember is to set yourself apart from the rest. Find ways to market yourself, especially through social media.

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Job Searching with Social Media

Times are tough and many are without work. I have heard this for the past two years, but now, there is another way to handle this situation - social media. I have become a huge fan of LinkedIn, its features are tremendous for networking and connecting with professionals. In fact, most of my business is conducted through LinkedIn. I highly suggest checking into the applications that LinkedIn offers as add-ons, there are some wonderful tools there that offer chances to show your skills.

Many companies are now using social media to recruit “talent” for open positions, the only question is, are you utilizing these networks to their potential? Are you sharing relevant information on LinkedIn and Twitter? With the current economy, individuals need to think outside of the box when setting themselves apart from others - social media gives you this opportunity - take advantage.

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Are Smart Phones Taking Over Our Lives?

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There was a great post on Mashable on how smart phones are taking over most of our attention. I am not innocent, I love my iPhone and use it all the time - however, I thought some of the findings from the study were worth sharing, as well as, one comment from a fan that really caught my attention.

First, the study results:

  • 37% of adults and 60% of teens admit they are highly addicted to their smartphones.
  • 81% of smartphone users make calls every day compared with 53% of regular users.
  • 23% of teenagers claim to watch less TV and 15% admit they read fewer books as a result of their smartphone use.
  • 51% of adults and 65% of teens say they have used their smartphone while socializing with others.
  • 23% of adults and 34% of teens have used their smartphones during mealtimes.
  • 22% of adult and 47% of teens admitted using or answering their smartphone while in the bathroom.
  • 58% of adult males owned a smartphone compared with 42% of females.
  • Among teenagers, 52% of females use smartphones compared with 48% of males.
  • The majority of adults (32%) identified Apple’s iPhone as their favorite device, while the majority of teens (37%) prefer the BlackBerry.

Next up, the user’s comment that I believe relates to  most of us:

I think the most addictive features on a smartphone are the social media and messaging apps. I see a shift towards much more data usage instead of making actual phone calls. More and more people I know call less but communicate more (WhatsApp, Viber, Facebook, Twitter and the likes) Smartphones are imho one of the best inventions of this era.

Fear Is Not an Option

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John Kreese said it best when he delivered one of the most memorable lines in the movie The Karate Kid, “Fear does not exist in this dojo, does it?” I have been tempted to use this quote when visiting businesses about implementing social media into their marketing strategies. Why, you ask? Because that is one of the biggest reasons many companies do not want to engage in social media, FEAR.

Many are afraid to give the customer a voice, they are afraid of constructive criticism and they are scared to death of the commitment social media takes. It is frustrating at times to hear this from companies who consider themselves to be on the “cutting edge” of marketing and technology. There are a number of ways to address these concerns with businesses, however the best rebuttal I’ve come across is simply saying, “Fear is not an option”.

Whether businesses like it or not, the customer has a voice on social networks. They are going to talk about their experiences, good or bad, the customer is going to rate the service they received and the customer is going to comment on the product they just bought. Here is what I suggest, LISTEN TO THEM. Your customer is your biggest fan. They are helping you get better, they want your product to get better and they want you to succeed. Use their voice as a tool for improvement. Your customer’s criticism can be constructive - utilize this resource.

Finally, social media does take a commitment by the organization, from the top to the bottom. Messages need to be delivered, they need to be consistent and they must be heard. Social media gives companies this opportunity, it gives the company the opportunity to control their message, develop their brand and create customer loyalty. One in every six minutes on the Internet is spent on some social media network. There is no piece of mail, print ad, website banner or phone call that is going to get this much exposure. So, why the fear?

In the end, businesses need to stopping being afraid of the voice of their customers and embrace social media for what it truly is, an opportunity. An opportunity to improve, an opportunity to increase revenue, an opportunity to develop customer loyalty and an opportunity to deliver your message.

Don’t Tell Me to Find You on Facebook

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More and more businesses are saying they want to increase their social media presence, you see them publishing business cards or hear ads on the radio saying find us on Facebook or Twitter. And then, come to find out, the last time they updated their community was over two months, even as long as 6 months ago, and what’s worse is, they have a Facebook Profile instead of a Facebook Page - I could go on and on with some of the mistakes businesses are making on social platforms.

But, the biggest mistake many businesses are making is that they think they can do social media on their own. They think, “Hey, this is a free service, I am on Facebook everyday, I’ll just run my business’ Facebook Page (or Profile for those who don’t know the difference). You see, it is not about “Posts” and “Updates” it is about interaction, engagement and developing your brand. It is about delivering and controlling the message you want your clients and future customers to think about your business.

What bothers me the most, is that businesses are not engaging with their customers. They will make a post, and two seconds later a client will ask a question about the post and there is no answer. Why have this media in place if you are not going to use it to its potential and what it is meant for? It is called “Social Media” for a reason. Be social, interact and engage - it’s not that difficult when you decide you want to do it right.

What do I suggest:

  • Find someone dedicated to social media, someone who is willing to devote the hours necessary for your business to have a strong presence on your social communities.
  • Realize that this is not a “free” service. It takes time, energy, resources and technology to make this work.
  • Understand the social media platforms you choose to utilize, as well as, their strengths and weaknesses.
  • Don’t tell us you are on Twitter, and the only time you update Twitter is through your Facebook posts.
  • Scheduling is not an option - I can point out a number of local businesses whose updates are on Thursdays, or another day of the week, because that is their day to dedicate to “Social Media”. That’s right, I said “day”.
  • Understand that this is a great marketing scheme, there are a number of ways to find what interests your customers. And, I’ll bet, that if you keep giving them what they want - THEY WILL COME BACK!
  • Finally, take social media serious, and understand that no matter what you do, people are talking about your business whether you’re on social media platforms or not. When dedicating the time to social media - you can help convey the message you want to deliver - because there are 750 million people giving their opinions.

Social Media “Breaks the Stronghold” of Mainstream Media

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Tim Pawlenty, the former governor of Minnesota and aspiring GOP presidential candidate, says he’s embracing social media as a way to “break the stronghold” of the mainstream media.

“The old way was the semi-monopolistic providers of content would pipe the news into you and cover the angle or spin that they thought was appropriate,” he tells Mashable. “Then you’d be out of the loop until the next day or until 10 p.m. Now the consumer’s more in charge.”