Posts tagged Twitter

Why HR Needs to Address Social Media

A new infographic from Compliance and Safety offers a multitude of reasons why HR needs to be more involved, along with examples of why it’s a good idea over a bad one.

Some of the statistics from the infographic include:

• 91% of recruiters use social networks. 
• Almost half of U.S. companies block their employees from accessing social networks. 
• While Goldman Sachs invested in Facebook, it bans its employees from accessing the site.

There are some interesting takeaways from the infographic, but the key message (and one that all brands should be seriously thinking about) is workplaces actually become more effective and innovative if social media access is encouraged.

Don’t let your brand be one of the archaic ones.

21 Social Media Marketing Tips

Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising. Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.

If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers.

Social Media and ROI

All kidding aside, the fact that over 70% of marketers still qualify followers and fans as a measure of ROI is… shocking. Seriously. Web traffic? Social mentions? Here’s a fix: Send these people back to school. It’s almost 2013. We should be over this by now. Anyone who still thinks that way needs an intervention. It might have been acceptable in 2008, but not anymore.

Facebooking For Office

Traditionally, student-aged voters (those between the ages of 18 and 24) aren’t always so great at remembering to cast their votes. In fact, in the 2008 presidential election, less than 1 in 2 18-to-24 year olds actually voted. While the percentage of those in the student-aged demographic may not always be astute at remembering to fill out a ballot around election time, most 18-to-24 year olds are good at staying plugged into social media outlets. While less than half of that particular demographic voted in 2008, as of 2012 fully 98% of them have some sort of social media account with which they share content and connect to people. As social media changes and spreads, however, elections are clearly becoming a different game. For one thing, even politicians are making themselves present on the web, from Facebook pages to Twitter accounts and more. And for another thing, recent studies have begun to show that when it comes time to vote, the influence of social media can inspire younger voters (those aged 18 through 24) to get their votes out. Those who see via social media that their peers have voted become more likely to take the next step, and vote themselves. The following infographic takes a look at why social media might have become crucial to mobilizing the youngest generation of voters.

Will Social Media Choose the Next President?

Anyone with a Facebook or Twitter account has probably noticed an increase in the number of political postings over the past few years. This is due, in part, to the explosive rise in social media outlets and users. But voters are not the only people who use social media; among politicians, 9 out of 10 Senators and Representatives have Twitter accounts. However, many are starting to wonder if social media is becoming less a reporter of political races and more of a predictor of the results. In Senate races, the candidate with more Facebook friends than his or her opponent has won 81% of the time. And one email sent to 60 million Facebook users prompted an additional 340,000 people to vote in the 2010 election. This infographic illustrates just how politics and social media are affecting each other.

The Social Sickness

Do you check your phone every two minutes to see how many likes your Instagram photo has? Do your Tweets contain zero vowels? Are you the mayor of a dozen establishments? Your answer to these questions will determine whether or not you belong in the social media infirmary or not. Read on to learn about the social media habits that lead to a severe social sickness and massive decrease in productivity.