February 2012
9 posts
9 tags
The Social Media Lifecycle
Social media provides valuable data for your business, along with a medium for conversation. These tools enable you to spot trends, opportunities and get insights; enabling you to act on some of those insights by participating in conversations that are going on and increasing your ROI.
6 tags
Who’s Winning the Twitter and Facebook...
DID YOU KNOW? Ron Paul is the third most followed candidate with more than 862,000 Facebook Likes and more than 130,000 Twitter followers. Rick Santorum is next to last withnearly 130,000 Twitter followers and more than 138,000 Facebook Likes. Gary Johnson, the libertarian who has been in and out of the race, has the least amount of Facebook Likes and Twitter followers, but he is building his...
7 tags
The Future of Sharing on Facebook, Twitter and...
Users of social networks are getting tired of sharing — but that doesn’t mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.
Digital agency Beyond released the study for Social Media Week, along with the below infographic. Beyond makes six predictions about where sharing is headed based on the...
6 tags
Are Jerks the Future of the Internet?
Are you a different person on social media platforms than you are in person? I can say that I try to be myself as much as possible, but I am more “thankful” on Twitter than I am in person. You may laugh, but seriously, I thank people for mentions, for re-tweets, for favoriting a tweet…whatever. In person, I never thank someone for mentioning my name or even re-sharing...
7 tags
iPads vs. Textbooks: Crunching the Numbers
When Apple announced its initiative to bring iPads into schools and provide textbooks in digital format, the reaction among many was enthusiastic. iPad textbooks are more interactive, they can be easily updated and they can’t be easily vandalized. The price Apple announced at their launch event — $14.99 per textbook — also sounded like a steal, certainly far cheaper than traditional textbooks. But...
4 tags
9 Ways Students Can Use Social Media to Boost...
If you’re a Generation X-er or older, you likely use social media to cut it in the real world. You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional.
But newer generations of college graduates began their social media experience as a very personal one. And the shift to using social media for career development may seem optional....
10 tags
How Higher Education Uses Social Media
Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up.
When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the...
5 tags
An Average Day on Facebook
Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45 minutes each month on the site.
No wonder it’s a...
3 tags
The Who, Why and How of Twitter
The seemingly slow evolution of Twitter frustrates some but its simplicity and immediacy as an open texting service on steroids continue to keep it top of mind in popular digital culture.
Its embedding in the new Apple iOS5 mobile operating system has stimulated growth and increased sign-ups by 300%.
The real point of interest to watch with Twitter in 2012 will be to see if it rolls out a...
January 2012
7 posts
8 tags
CASH - Apple's Got It
In the last three months, Apple brought in 4X more profit than Wal-Mart.
7 tags
A World Without Facebook
Facebook is a “must have” to keep tabs on, as its 800 million plus users means it is the defacto social network platform of choice for nearly one in two of the world’s web users.
What are four trends to watch and potential impacts to consider with Facebook in 2012?
- Its ecosystem with easy to install “apps” and burgeoning commerce and marketing power continue to attract business and...
13 tags
Social Media Marketing - The Great Return
Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.
Results of a recent survey we conducted find social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how...
14 tags
Tumblr By The "Numbrs"
Tumblr is a multimedia rich microblogging platform that allows users to post text, images, videos, links, quotes and audio to their short form blog. It is about ease of use.
The numbers for this platform are too significant to ignore.
900% growth in the last 12 months
90 million users compared to only 10 million a year ago
Addictive and highly engaged audience with 2% of its audience making...
13 tags
Who's Using Google+?
Google decided in 2009 that it could no longer ignore the social web as it watched Facebook warp the web into a global community of 800 million plus. On June 28, 2011 Google Plus launched and became the fastest growing social network in history reaching 25 million users in less than 30 days. It continues to grow at over 600,000 users a day and is projected to reach 400 million users by the end...
10 tags
Students Want Social Media in Schools
Students’ lives are online in increasingly mobile and social ways. Surveys show students want learning and schools to follow suit.
11 tags
The Social Media Statistics of Today
Was 2011 the year of social media?
Facebook now commands more than 800 million active users, adding more than 200 million of those in the last year alone. Twitter now boasts 100 million active users, about a fifth of whom are in the USA. LinkedIn has 64 million users in North America alone, and used this tally to launch a successful IPOback in May.
Moreover, these social platforms also...
December 2011
3 posts
11 tags
Twitter 2011 - A Year In Review
A great year end review of Twitter from the Frugal Dad -
If you asked me about the key figures of 2011, Justin Bieber and Charlie Sheen would be the last names to come out of my mouth. And yet, according to the 75% of us who use social media, these two are this year’s most important figures. Check out my new graphic illustrating our surprising social media addictions and what they say about us:
10 tags
How Are Teachers & College Professors Using...
It’s a known fact that students are Facebook-obsessed. But a new survey shows that teachers might rival their younger counterparts when it comes to social media use. Nearly all professors are active on social media, and 80% of them use it as a teaching tool. Check out the infographic below to learn how college faculty are using social media both personally and professionally.
10 tags
Can Facebook Get You A Job?
From the post:
The eternal task of finding a job has undergone a couple of huge transformations in the past few years. Around the turn of the millenium, Craigslist revolutionized the job hunt by taking a city’s worth of classified sections and condensing them into a single, easy-to-navigate web page. Now job hunting is undergoing another big shift – this time into the world of social media. A...
November 2011
3 posts
6 tags
“If you want to live your life in a creative way, as an artist, you have to not...”
– Steve Jobs - Playboy Interview, February 1985
9 tags
Facebook University - Enriching the College...
As a huge advocate of social media and educational technology, this infographic really caught my attention at how Facebook is still embraced by students who continue their education in graduate school. I firmly believe, that when used correctly, social media can truly help educators and students succeed by sharing information and developing friendly, but professional relationships.
Here is a...
12 tags
The Schools That Rule the Web
This is a wonderful breakdown of the Web and its impact on student achievement, and one of which I am particularly interested in…Social Media. One major thing that I have continuously heard as an educator is that US students are behind students in other countries, so I ask, “How can the US boost college students’ grades?” That is simple:
The Internet of course. Recent...
October 2011
4 posts
6 tags
How Schools Slowly Embraced Social Media
Technology is very important to me, however educational technology holds a completely different standard. I am a father, so it is very crucial that my children are in a school district that holds technology at a high importance. Recently, I have noticed more and more school districts cutting costs on this tool, better yet, this need; simply because their view on technology is that it is a cost and...
8 tags
Farewell To A Genius
There are few people who have had the impact on my life that Steve Jobs had. I never personally met the man, but he had a major influence on my technology interests and skills. He reminded me a lot of my father, someone who came from nothing and made something of themselves, despite the odds. This will be my last post for a while on Steve, but his impact will never be forgotten, in fact, he will...
7 tags
“Your work is going to fill a large part of your life, and the only way to be...”
– Steve Jobs, 1955-2011
7 tags
“You can’t connect the dots looking forward; you can only connect them looking...”
– Steve Job, 1955-2011
September 2011
4 posts
15 tags
Cracking Into the Social Media Career
I don’t consider myself a social media expert, however, I do feel that I am very knowledgeable about the subject - and I have helped many businesses gain exposure through various social networks. With that being said, I really enjoy my career in social media, there are many challenges and changes that one must face everyday. It has helped me gain many new connections, and re-connect with old...
15 tags
Twitter: The Fastest-Growing Social Network
While I love Twitter, and continuously share information on the network, it may not be my favorite. LinkedIn currently has me hooked. I love the sharing of professional information, as well as, making connections with professionals of similar interests. Plus, the group feature has really drawn my interest as of late. I am not sure why I have not taken advantage of the tool sooner.
However, I am...
15 tags
The ROI of Social Media
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by...
15 tags
Looking for a Job in Social Media
Social media is not just a trend, it is the new “website” for many businesses. I can remember when it was a big deal for businesses to have their own website, and now everyone has one. I see this trend with social media. It used to be a high priority for companies to find web masters and web designers, and now it appears many are looking for social media managers, marketers and content...
August 2011
2 posts
15 tags
Job Searching with Social Media
Times are tough and many are without work. I have heard this for the past two years, but now, there is another way to handle this situation - social media. I have become a huge fan of LinkedIn, its features are tremendous for networking and connecting with professionals. In fact, most of my business is conducted through LinkedIn. I highly suggest checking into the applications that LinkedIn offers...
17 tags
Are Smart Phones Taking Over Our Lives?
There was a great post on Mashable on how smart phones are taking over most of our attention. I am not innocent, I love my iPhone and use it all the time - however, I thought some of the findings from the study were worth sharing, as well as, one comment from a fan that really caught my attention.
First, the study results:
37% of adults and 60% of teens admit they are highly addicted to their...
July 2011
17 posts
15 tags
Fear Is Not an Option
John Kreese said it best when he delivered one of the most memorable lines in the movie The Karate Kid, “Fear does not exist in this dojo, does it?” I have been tempted to use this quote when visiting businesses about implementing social media into their marketing strategies. Why, you ask? Because that is one of the biggest reasons many companies do not want to engage in social media,...
14 tags
Don't Tell Me to Find You on Facebook
More and more businesses are saying they want to increase their social media presence, you see them publishing business cards or hear ads on the radio saying find us on Facebook or Twitter. And then, come to find out, the last time they updated their community was over two months, even as long as 6 months ago, and what’s worse is, they have a Facebook Profile instead of a Facebook Page - I...
15 tags
Social Media “Breaks the Stronghold” of Mainstream...
Tim Pawlenty, the former governor of Minnesota and aspiring GOP presidential candidate, says he’s embracing social media as a way to “break the stronghold” of the mainstream media.
“The old way was the semi-monopolistic providers of content would pipe the news into you and cover the angle or spin that they thought was appropriate,” he tells Mashable. “Then you’d be out of the loop until the...
15 tags
The Science of Social Timing
When to post or not to post, that is the question. This is a great breakdown of some of the peak times to create and share content on your social communities.
15 tags
10 Tips for Brands on Google +
I was reading a blog post about brands on Google+ and how they should utilize this community for their business, and was thinking to myself while reading this; “I didn’t think G+ allowed businesses to have a Google Profile yet”?
While that is still the case, all business profiles have been removed from G+ except for a handful, Jon Burg does a great job of giving 10 tips for G+...
15 tags
Social Media: Bridging the Gap
I still find it hard to believe that there are so many people and businesses not utilizing social media - it is here and it’s not going anywhere - it is only growing stronger. Google+ is a true example of this. My opinion, is that most businesses don’t want opinions about their company shared online - they are afraid of what the consumer is going to say. I’ve got news, people are...
17 tags
Hulu Plus and Netflix Faceoff
This infographic was of particular interest to me, my family recently “cut the chord” and dropped our cable provider and went strictly Internet access TV. Needless to say, besides the sports breakdown I had during the first two weeks, this has been a very enjoyable change for my family. First, we don’t watch as much TV; which is a good thing, and our Netflix and Hulu Plus bill...
15 tags
“Our job is to make change. Our job is to connect to people, to interact with...”
– Seth Godin, Author and Entrepreneur
13 tags
Google+ vs. Facebook, the Only Comparison Chart...
Many are predicting Google+ to be the fastest growing social network ever - here is a great breakdown between the biggest and the fastest growing social communities. Personally, I have truly enjoyed G+ thus far. It has all of the perks I enjoy, especially the ease of sharing. I am really looking forward to some Twitter integration however, this is the only complaint I have…so far, but then...
18 tags
A Groupon for Sports?
It’s not often that I get overly excited about a new Internet idea (except Google+), but I really think that Crowd Seats has potential to be great. Crowd seats has found a niche in the market - here is a great comment from the article:
That being said, Cener thinks he’s found a niche that is suited well to the daily deal and group buying model: Sports tickets. The Crowd Seats founder...
15 tags
Obama on Twitter
Didn’t catch the Obama Town Hall on Twitter? Here is a great breakdown of some of the questions and answers via infographic.
14 tags
But Seriously...: How to Update Facebook From... →
Very resourceful for Google+ users:
Facebook provides each user with a unique email that they can use to update their Facebook with. This way you can email a status update, picture, etc. without needing to access the site or the app, plus it works with any email address.
We can use that email address to cross post from Google+,…
11 tags
11 tags
10 tags
Social Media and ROI: Likes and Follows Only Go So... →
So, if someone does not want to fund social media because they cannot get a hard fix on ROI or user demographics, well, they had better catch up with modern consumer engagement or fall hopelessly behind. Brands can continue to create campaigns and network on Facebook to build an audience which, overtime will create useful content (hopefully).
10 tags
10 tags
June 2011
24 posts
9 tags
