The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands to directly connect social media and sales.


The Strategy for Driving Sales from Social Media Content - infographic

The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands …

Read More

Understanding your audience is the most important aspect of any successful content strategy. Part of this, is understanding where your audience hang out.


How to Choose the Right Marketing Channel for Your Content

Do you want to boost brand awareness through content marketing? But wondering how to choose the right channel for your content promotion? Unless you work on right channels, your content marketing strategy could end up falling …

Read More

In today’s social society, it’s a good idea to promote your social media profiles on your business card; however, the plethora of social media possibilities combined with limited space can leave you wondering which social media service you should promote on your business card.


Which Social Media Service Should You Promote On Your Business Card?

Your business card is your tangible, physical connectivity portal. It tells customers and other contacts how to get in touch with you, but it can also be a powerful marketing tool that fuels digital traffic. …

Read More

ICYMI: The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands to directly connect social media and sales.


The Strategy for Driving Sales from Social Media Content - infographic

The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands …

Read More

Social media is personal – do it your way. But make sure you are sending the signals you intend to be sending and behaving in such a way that is consistent with what you wish to get out of it.


Top 5 Mistakes Individuals Make On Social Media

After extensive research (time on Twitter) and deep study (that insomnia period between 2 and 4AM), I have compiled a list of the most common mistakes made by individuals on social media. I feel I …

Read More

Swarm is described as a sort of social heat map that tells you where your buddies are in relation to you.


From Dodgeball to Swarm, Foursquare seeks to move beyond the check-in

On May 1st, 2014, Foursquare announced that after nearly five years, it’d be splitting its app in two. The main Foursquare app still exists, but its

Read More

Brands need to recognize that Facebook cares, first and foremost, about its business – not about theirs.


How To Fix Your Facebook “Reachpocolypse” Problem

Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago …

Read More

Social media plays a huge role when developing any sort of brand. If you aren’t careful, you could make mistakes that could quickly turn people off.


How to Correct 3 Major Social-Media Blunders

Social media plays a huge role when developing any sort of brand. If you aren’t careful, you could make mistakes that could quickly turn people off.

Read More

The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands to directly connect social media and sales.


The Strategy for Driving Sales from Social Media Content - infographic

The social sphere has long been an arena of engagement, but not sales. That has now changed. The explosion of social content like Instagram photos and Vine videos has opened an enormous opportunity for brands …

Read More